【编者按】现代市场营销计划和策略中国上海2012年7月26-27日参加这次2天的培训课程将使您获得14个PDU积分。培训对象市场团队：市场经理、销售经理、广...
现代市场营销计划和策略
中国上海
2012年7月26-27日
参加这次2天的培训课程将使您获得14个PDU积分。
培训对象
市场团队：市场经理、销售经理、广告管理人员、市场研究经理、客户关系经理、项目经理、企业家和营销管理顾问。
培训目标
* 提供了对一个商业组织市场营销管理框架的认识
* 对理解市场经理面临的挑战提供经验分析
* 重点讲解市场营销管理最佳实践、工具和模型，来实现一个有效的市场营销管理体系
* 为如何制定市场营销策略、措施和项目来建立并维持市场竞争优势提供深刻见解
* 对计划和控制市场营销项目提供一个实用的框架
* 能够对瞬息万变的市场开发出有效的市场营销方案
关键概念
* 市场营销组合4 P（产品、价格、场所和促销）和5C
* 市场研究
* 销售管理
* 客户关系管理
* 公共关系
* 广告
* 品牌推广
* 网络营销
* 竞争
* 可持续的竞争优势
* PESTLE 分析
* 优势、劣势、机会和威胁(SWOT)分析
* Porter 竞争优势。波特的五竞争力和价值链
* 产品生命周期(PLC)
课程大纲/定制科目
* 营销原理：产品和服务的生命周期、市场营销的几个“P”、产品设计、配送及分销、包装和演示、定价和促销、人员
* 营销策略：重点讲解制定、实施和控制营销策略来达到并维持市场竞争优势
Raina Cheng
__________________________
Martin Linking Business Consulting Company Limited
Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
Jiangsu 210002, China
T: +86 25 8485 5633
F: +86 25 8485 5933
E: raina.cheng@ulinking.com
Modern Marketing Planning and Strategy
Shanghai, China
26th &27th July 2012
This two-day training course will grant you 14 PDUs.
Course Audience
Marketing Team:Marketing Managers, Sales Managers, Advertising Managers, Market Research Managers, Customer Relationship Managers, Project Managers,
Entrepreneurs, and Marketing Management Consultants.
Course Objectives
* Provides an understanding of the marketing management framework of a business organization
* Offers experiential analysis to understand the challenges of Marketing Managers
* Focuses on marketing management best practices, tools and models to implement an effective marketing management system
* Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage
* Provides a practical framework for planning and controlling of marketing programs
* Be able to develop an effective marketing plan for the changing market
Key Concepts
* Marketing Mix 4Ps (Product, Price, Place and Promotion) vs. 5C
* Market Research
* Sales Management
* Customer Relationship Management
* Public Relations
* Advertising
* Branding
* E-Marketing
* Competition
* Sustainable Competitive Advantage
* PESTLE Analysis
* Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis
* Porter’s Competitive Advantage. Porter’s 5 Competitive Forces and Value Chain
* Product Lifecycle (PLC)
Course Outline / Customization Subjects
* Marketing Principles: products and services lifecycles, the marketing "Ps", product design, delivery and distribution, packaging and presentation, pricing and promotion, and people
* Marketing Strategy:focuses on development, implementation, and control of marketing strategies needed to attain and sustain a competitive market advantage
Raina Cheng
___________________________
Martin Linking Business Consulting Company Limited
Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
Jiangsu 210002, China
T: +86 25 8485 5633
F: +86 25 8485 5933
E: raina.cheng@ulinking.com
